New Energy (Global Campaign)
In the summer of 2023, Åkestam Holst launched a long-term global concept and a launch campaign for Scania to introduce its new electric trucks. Leveraging a simple yet distinctive insight, "New Energy," which in this context signifies both fossil fuel-free solutions and the infusion of fresh enthusiasm that a new employee brings to a company. As in the expression: "You'll bring lots of new energy, Stefan."
Format: Online film / TVC