Protect The Future
Our team was invited by Pictet, a Swiss multinational private bank and financial services company, to participate in a significant pitch. The challenge was to launch Pictet's brand in the Chinese market, finding a profound relatability between their philosophy and China's rich local culture. And it all fell into place when, early in the process, our team at Åkestam Holst connected that in ancient China, lions were believed to be mythical creatures with protective powers, symbolizing courage, dignity, and, most importantly, stability. For our luck, Pictet's brand symbol is a lion with similar representative values. This allowed us to show just how similar in heritage the two cultures were, telling the bank's story through a Chinese lens.
Format: Film, OOH and Digital.