IKEA Responds to ________ (Global)
Following the success of IKEA's response to Balenciaga, the task became to continue responding to ongoing pop cultural happenings.
Below are a few examples from 2017/2018:
1 - Apple launches its first iPhone with wireless charging.
2- Leonardo da Vinci artwork makes auction history at Christie's.
3- Prince Harry and Meghan Markle's Royal Wedding.
4- SpaceX Rocket Makes Historic 3rd Launch Into Space.
5- Reform of EU data protection rules (GDPR).
6- Russia World Cup: Brazil's Neymar goes viral for faking.
7- Oktoberfest.
8- Global Recycling Day.
9- A robot assembles an IKEA chair at the Technological University in Singapore.
10- Star Wars Day.
Format: Print / Digital / Social